Welcome

If you’re an entrepreneur who’s running on fumes, questioning everything, and wondering how success turned into two full time jobs—you’re not alone.

If there’s one lie we’ve all been sold, especially in the U.S., it’s that more work equals more success.

Ask anyone what success requires and they’ll tell you “hard work.” Except that “hard work” has become synonymous with “working long hours” when in fact, they are most definitely NOT the same thing.

The Science

I’m not going to regale you with tales of how the 40-hour work week came to be (you can read more about that here), but what I am going to tell you is that our continued adherence to it is based on legacy corporate policy—not actual data.

In fact, studies consistently show that the optimal work day is 5–6 hours long, and that even during an eight-hour day, we’re only productive for around three of those hours.

Surprising? Not to anyone who’s worked in corporate, including myself.

What Really Gets Done in a 10-Hour Workday?

As someone who worked at a company that worshiped 10+ hour days, let me tell you what actually got done: busy work. And a lot of it.

Meetings that didn’t need to happen. Emails from people looking for answers they could’ve Googled. Revisiting old projects to make incremental tweaks that looked good on paper but did little to improve revenue, savings, or client satisfaction.

Feeling pressured to work long hours doesn’t lead to meaningful work—it leads to figuring out how to stretch your tasks across the time you’re expected to be “on.”

The Entrepreneurial Trap: More = Better

You started your business to have more freedom. But now it feels like you’re constantly chasing the next thing, stuck in a loop of doing more, trying harder, and wondering why it still doesn’t feel aligned.

Especially when business isn’t moving as quickly as you’d like.

Slow business often triggers panic, and panic leads to overwork. And overwork rarely leads to your best, most aligned outcomes.

Working More = Diluted Energy

Let me be clear: aligned energy will not fix a messy website or an unclear offer. But overworking? That just splits your focus and drains your energy.

We cast wider nets, try to be everywhere, post everything, and end up with messaging no one connects to—because even we aren’t clear anymore.

Exhaustion leaks into your marketing, your offers, and your relationships with clients. It undermines everything you’ve worked so hard to build.

So What Can You Do Instead?

Here are three ways to begin embracing working less while doing more of what matters:

1. Work with your natural energy rhythms. If you’re more focused in the mornings, protect that time for deep work. If you consistently feel tired in the mid-afternoon, rest or work on easy tasks like cleaning up email, etc.
2. Narrow your focus. What actually moves the needle in your business? What are you doing just to “keep up appearances” on social media or to soothe the panic?
3. Let rest be part of the strategy. Taking two days off when there’s no urgent work isn’t lazy. It’s resourcing yourself for when you are needed.

Bottom Line: You’re not lazy. You’re tired of pretending that burnout is a business plan.

And if you’re craving permission to stop performing and start realigning—this is it.

My 6-Week Intensive is designed for high-achieving professionals and entrepreneurs who are done with spinning their wheels. Together, we cut through the noise, clarify what really matters, and create a path that honors your energy and your ambition.

You don’t need more hustle. You need strategic, soul-aligned clarity.

Click here to learn more and book a call to discuss how I can get you off the hustle merry-go-round.

Elena